Founded in Barcelona and launched in North America in 2023, Besson Barcelona embodies a community of thoughtful individuals committed to a life of purpose, balance, and sophistication.

The pandemic was a big turning point for me. Like everyone else, I was forced to stop, reflect, and face the fragility of everything we think defines us — status, wealth, and connections.

Stuck in Canada, far from my roots, I found clarity in the quiet. I realized I wanted to build something meaningful, a brand that challenges the noise of today’s superficial culture and offers a quieter, more intentional way forward.

Growing up by the Mediterranean taught me to appreciate slow living — time with family, traditions, and moments that feel effortless yet significant. It’s about elegance, not excess.

I wanted Besson to reflect that. The idea was to create pieces that feel like an extension of the person wearing them — swimsuits that flow seamlessly from a swim in the sea to a cocktail party, blending the relaxed soul of the Mediterranean with the energy of North America.

Gina Besson, Fashion designer & Founder of Besson Barcelona

Besson is about selective luxury. These aren’t performance pieces — they’re for moments of leisure, for those times when what you wear feels intentional and personal. Our designs highlight the female figure in an understated and refined way, enhancing your natural beauty with effortless charm.

We connect with women who don’t chase after “must-haves” or get swept up in social media noise. They uplift other women quietly, focusing on becoming the best version of themselves each day, celebrating their successes within their close circle, not with the world.

When you slip into a Besson suit, I hope you feel like you’re wearing an extension of yourself — lively, independent, and undeniably present.

Gina Besson, Founder

  • Toronto Craftsmanship - Besson Barcelona
  • Toronto Lab Besson Barcelona Sustainable Luxury
  • Simone Set - Made in Toronto - Besson Barcelona
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At the heart of Besson is a commitment to sustainability. Every swimsuit and bodysuit is crafted locally in our Toronto-based lab, where a skilled team of artisans ensures each garment receives a handmade finish for a tailored yet comfortable fit. We produce only in small quantities, embracing ethical practices that minimize waste and environmental impact.

Sustainability goes beyond using eco-friendly materials or local production — though those are vital. It’s about creating pieces designed for the special moments in your life, meant to be worn again and again, cherished, and passed down to daughters.