Founded in Barcelona and launched in North America in 2023, Besson Barcelona embodies a lifestyle of purpose, balance, and effortless sophistication, attracting those who were born to live with intention and style.

Spending the past few years in Canada, while staying deeply connected to my European roots, shaped my vision. I didn’t set out to create just another clothing brand—I wanted to build a lifestyle. One that inspires authentic living through self-awareness, refinement, and purpose.

When I started Besson, I had a specific woman in mind, ambitious, sophisticated, always on the move. The kind who extends her business trip to take in the beauty of a new city, blending work with leisure effortlessly.

Gina Memb, CEO and Founder of Besson Barcelona

Besson is built around her. Swimsuits designed to double as bodysuits, crafted for life’s many settings. From business meetings to rooftop drinks, a bachelorette party to a quiet beach escape—pieces that move with her, elevating every moment.

Each suit is made from the highest-quality Italian fabrics, locally crafted in Toronto, and finished by hand. Small runs, ethical production. No excess, no trends, just timeless designs meant to be worn again and again.

This is more than just another swimwear brand. It’s a mindset. A commitment to slow fashion, thoughtful design, and long-term pieces that evolve with the women who wear them.

Gina Besson, Founder

  • Toronto Craftsmanship - Besson Barcelona
  • Toronto Lab Besson Barcelona Sustainable Luxury
  • Simone Set - Made in Toronto - Besson Barcelona
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At the heart of Besson is a commitment to sustainability. Every swimsuit and bodysuit is crafted locally in our Toronto-based lab, where a skilled team of artisans ensures each garment receives a handmade finish for a tailored yet comfortable fit. We produce only in small quantities, embracing ethical practices that minimize waste and environmental impact.

In a world dominated by mass production and disposable fashion, we stand apart. We speak to smart, educated individuals who value quality and embrace a style that transcends fleeting trends. Our pieces are designed to be cherished and worn for years, not just seasons.